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Corporate Culture as a Way to Gain Customer
Selingerová, Jana ; Měsíčková, Michaela Vítek (referee) ; Milichovský, František (advisor)
This thesis deals with the corporate culture, whose successful operation is the basis for finding a customer. The theoretical part summarizes the concepts that outline how important corporate culture is for successful business. Findings from the theoretical part are subsequently used in the other part of the work. The analytical part includes analysis and questionaire research whose task is to detect problems and deficiencies. The last part of the paper contains proposals to improve the current situation.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Proposal to improve the marketing mix of the company
Novák, Martin ; Schüller, David (referee) ; Havíř, David (advisor)
In this bachelor thesis the author deals with the proposal for improvement of the marketing mix of the company KMS s.r.o. The thesis consists of three parts. The first part is devoted to theoretical knowledge in the field of marketing. In the second part, the practical one, the theoretical knowledge is applied and the current state of the company is analysed. The last part shows the author's recommendations and suggestions for improving the marketing mix of the company.
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Marketing plan for a social and entertainment company specialising in French gastronomy and culture
ZELENÁ, Adriana
The bachelor thesis is focused on the creation of a marketing plan for a new social-entertainment enterprise specialized in French gastronomy and culture, which will enter the market in Humpolec. The thesis is divided into two main parts. The theoretical part is consists of literary research and methodology. Firstly, I learned literature based on marketing, food service, coffee, and wine. In this part, key concepts were defined, with which I worked further in the practical part. The methodology of the work focus on aim of the bachelor thesis, the research questions, the principle of marketing research and the methods through which the research was carried out. The practical part consist of interpretation of data obtained during marketing research, description of the location, analysis of potential customers and competitors. Then, the marketing plan for the new enterprise was created.
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Proposal to improve the marketing mix of the company
Novák, Martin ; Schüller, David (referee) ; Havíř, David (advisor)
In this bachelor thesis the author deals with the proposal for improvement of the marketing mix of the company KMS s.r.o. The thesis consists of three parts. The first part is devoted to theoretical knowledge in the field of marketing. In the second part, the practical one, the theoretical knowledge is applied and the current state of the company is analysed. The last part shows the author's recommendations and suggestions for improving the marketing mix of the company.
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Marketing Strategy Proposal
Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
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Marketing management apelačních vín v ČR se zaměřením na VOC MODRÉ HORY a VOC PÁLAVA
Šimonová, Lucie
There are described resources, information obtain proceeding, extent and research methods in the first part of the thesis. The fourth chapter, Elemental literary summary, explains basic terms of marketing and public relations. Next part of this charter, deals with description the classification of wines according to different criteria, and explain the differences between the Germanic and Romanic system of labeling wines. It is also explained how the Czech Republic classifies wine as VOC, what are the conditions for its production and what should this sign guarantee. Definitely is not missing a description of VOC Modré Hory and Voc Pálava. In the chapter Trends at the wine market in Czech Republic, we executed an exploration of wine market and marketing surrounding brand analysis. The Communication policy and communications environment chapter describes a role of wine in a society and separates a consumers to the particular segments accoriding to the object groups. The Marketing and terroir chapter explains an acceptance of a role of terroir on the global market and what´s the VOC contribution. How to pass the terroir heritage to the consumer; if a terroir use as an instrument of a tourism, opportunity to emplace just this wine to the plane boards or if use an importance of biodiversity within the framework of marketing terroir message. The Marketing strategy chapter describes an acquisition of clients through the social media, further a potentialities wine investments and the social networks in touch of wine. The fifth chapter summarizes a results of this thesis. Evaluates a gained data and interprets a results of the consumer questionnaire and producer questionnaire. Tha last part of fifth chapter is a verification of defined hypothesis.
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Corporate Culture as a Way to Gain Customer
Selingerová, Jana ; Měsíčková, Michaela Vítek (referee) ; Milichovský, František (advisor)
This thesis deals with the corporate culture, whose successful operation is the basis for finding a customer. The theoretical part summarizes the concepts that outline how important corporate culture is for successful business. Findings from the theoretical part are subsequently used in the other part of the work. The analytical part includes analysis and questionaire research whose task is to detect problems and deficiencies. The last part of the paper contains proposals to improve the current situation.
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Communication policy of the company in a market economy
Dzhelomanov, Roman ; Vávra, Oldřich (advisor) ; Boháček, Jiří (referee)
The Subject Matter of my bachelor thesis is the communication policy of Albatros, LLC (located in Moscow, Nemchinova Street, 12). The Objective is to analyze the communication policy of the company in a market economy. Founded in 1994 the company of Albatros is a large manufacturing company, whose activity is aimed at developing and implementing sensor and measuring equipment for oil and gas industry. The 1st chapter discloses theoretical aspects of communication policy of the enterprise. The 2nd chapter includes description of the company and its activities, and also present state communication model in the company. The 3d chapter describes the future state communication mode and the recommendations for the company.
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Adjustment of marketing strategy of Slovak company on the Czech market
Christov, Tomáš ; Král, Petr (advisor) ; Olšanová, Květa (referee)
The aim of the Diploma thesis is to find out the necessary extent to which Slovak company must adjust its marketing strategy to conditions on the Czech market and to work out proposals for improvement of the strategy. The thesis deals with basic approaches to international marketing strategy, their advantages and drawbacks, types of communication media used in international environment and the relationship between communication policy and the rest of the elements of marketing mix in detail. This theoretical knowledge is used in terms of particular company which entered the Czech market. The thesis thereinafter analyses the extent of necessary adjustment of marketing strategy of the company to conditions on the Czech market based on the information provided directly by the management of the company and conducted market research. At the end of the thesis there are proposals for improvement of the strategy of the company which do not have to be in total accordance with its company goals.
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